Founded in Bordeaux in 1999, an emailing pioneer, NP6 quickly grew into a leading in SaaS (Software as a Service) marketing solution provider. Notably with MailPerformance, an email and SMS marketing campaign management solution.
Acquired by British group IPT in 2007 and listed on the London stock exchange, NP6 regained independence in 2009. In 2012, NP6 receives support from 3 investment funds to accompany its development: Naxicap, Initiatives et Finances and Turenne Capital.
In 2013, the acquisition of SOCIO Logiciels, French leader in statistical data analysis, enables the expand the scope of actions offering a complete client knowledge expertise to NP6 customers.
In 2016, NP6 acquires Ezakus, a Data Management Platform (DMP) pioneer and expert in audience qualifying and targeting, to offer marketing executives a complete solution dedicated to marketing activation.
We believe customer relationship is a reasoned and highly personalised dialogue.
The growing digitalisation of exchanges between companies and consumers, notably through digital marketing levers, creates increasingly high volumes of data and opportunities to engage conversation.
We are convinced this data represents a unique opportunity for brands to increase the value of their client knowledge and to optimise the way they deliver messages.
Enabling companies maintain this responsible dialogue is why we create marketing platforms that help manage heterogeneous data, enrich client knowledge and hyper-personalise interactions with the customer.
NP6 provides a unique expertise combining technology, science and marketing.
The platforms we are developing mix these three cultures with the same purpose: enabling you to better know your clients and to maintain a digitally personalised relationship with them.