Héliades

logo-heliades

Founded in 1975, Heliades, is a specialist in holidays to Greece and Cyprus. With over 130,000 travellers every year, the company boasts a selection services to suit every taste and budget from luxury and boutique hotels to apartment and villa rentals, guided tours, “A la carte” tailored holidays and island-hopping cruises to flights only. For […]

Founded in 1975, Heliades, is a specialist in holidays to Greece and Cyprus. With over 130,000 travellers every year, the company boasts a selection services to suit every taste and budget from luxury and boutique hotels to apartment and villa rentals, guided tours, “A la carte” tailored holidays and island-hopping cruises to flights only.

Heliades

For our first online competition we needed to set up a process for quickly collecting qualified recipients and effectively targeting them by email. We chose to rely on the NP6 team and MailPerformance. Their experience and expertise in setting up and managing this kind of promotional campaign allowed us to launch competition on time. Michael Batifort, E-Commerce et Communication Manager.

The requirement

  • Acquisition and compilation of qualified recipients.
  • Promote and capitalise on supermarket promotion – a co-branding operation with Olympio, a producer of muscatel wine made in Greece.

The solution

  • Creation of a competition entry form.
  • Set-up of a viral mechanism with automatic management of entries and reminders for referrals.
  • Sending of custom messages for winners and losers at the end of the competition.
  • Creation of the event and competition rules micro-site.
  • Centralisation of the data collected in the Heliades database in MailPerformance.

Results

  • Improved brand visibility both on and off- line.
  • Fast and efficient collection of qualified recipients.
  • Detection of the most reactive profiles and inclusion in a loyalty email programme.