Collecting Newsletter subscriptions via the MAKE UP FOR EVER Facebook fan page

Make-Up-Forever

Founded in 1984, MAKE UP FOR EVER was created to meet the extensive and manifold needs of professional make-up artists. The company joined the LVMH Group in 1999 and today has over 200 employees in France and is rapidly expanding in Europe and the US, as well as in Asia and the Middle East.   […]

Founded in 1984, MAKE UP FOR EVER was created to meet the extensive and manifold needs of professional make-up artists. The company joined the LVMH Group in 1999 and today has over 200 employees in France and is rapidly expanding in Europe and the US, as well as in Asia and the Middle East.

 

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MailPerformance has allowed us to collect qualified profiles quickly and efficiently by encouraging our Facebook fans to sign up for our newsletter.

The issue

  • Collecting new qualified profiles from the brand’s community of Facebook fans.

The NP6 solution

  • Creation of a registration form, so that Make Up For Ever fans simply have to enter their e-mail address to register for newsletters.
  • Set-up of this registration form in iframe on the Facebook page.
  • Automatic entry to the newsletter programme.

Results

  • Measurement of performance at each collection point.
  • Collection of new qualified and ultra-targeted profiles.