Generation of POS traffic for SIA Home Fashion

Sia

For over forty years, SIA has been producing highly desirable, unique home decorations and is particularly known for its stunning floral arrangements, textiles and table dressing accessories. SIA Home Fashion has retail partners worldwide.   We wanted a powerful solution from a genuine expert in e-mail marketing. We chose NP6 and MailPerformance with complete confidence. […]

For over forty years, SIA has been producing highly desirable, unique home decorations and is particularly known for its stunning floral arrangements, textiles and table dressing accessories. SIA Home Fashion has retail partners worldwide.

 

SIA Home Fashion

We wanted a powerful solution from a genuine expert in e-mail marketing. We chose NP6 and MailPerformance with complete confidence. The results have been excellent, high open rates and an increase in store visits.

The aim

  • To drive traffic in store through special offers and events promoted via e-mail.

 

The NP6 solution

  • Implementation of a comprehensive e-mail programme dedicated to generating traffic to retail outlets.
  • Set-up of additional seasonal campaigns for both existing customers and prospects using geo-targeting according to the catchment areas of each SIA retail partner.
  • Personalising each campaign with the address of the recipients nearest SIA store.

 

Results

  • Generated increased volume of traffic to retail outlets.
  • Higher open and click rates from geo-targeted campaigns.
  • Building loyalty and relationship with customers and their nearest SIA retail outlet.