NP6 offers the technology for you to extract, process and analyse all the data in your information systems.
By identifying standard behaviour, analysing anomalies, and isolating recipients demonstrating the same behaviour, you have measurements, models and profiles to increase the effectiveness of your targeting, and to improve and refine your marketing strategy.
The more relevant and detailed the information you hold on your customers, the more effectively you can build your marketing campaigns. NP6 can assist with the investigation and qualification of your database whether comparing your customers with external sources (megabases, access panels, meta-typologies, etc.) or by offering you intelligent, targeted actions to be carried out within your database (profile comparison, qualification questionnaires, etc.).
The experts at NP6 can help you to get to know your customers better so you can provide them with a more sophisticated, personalised service. Our team models complex problems in marketing, advertising and your industry sector so that you can be secure in your decision making: marketing mix efficiency, customer value, profitability of loyalty-building and measurement of risk. We control the traditional statistical analysis methods for you: typologies, segmentation and scoring.
We centralize all the data necessary to effectively analyse and profile your customers, depending on the value provided by each customer by conventional models such as RFM (Recency, Frequency, Monetary Value). Behavioral analysis linked to dynamic segmentation allows you to incorporate automated behavioural targeting in your marketing strategy – effectively targeting your customers based on their profile.
We can determine the value of your customers and prospective customers by developing scoring profiles specific to your business (based on available data). The aim is to predict your customers’ future behaviour, identify the most profitable and the most influential or active, as well as those customers who may have become dormant or ceased to interact, in order to develop an effective strategy for acquisition, loyalty-building and re-engagement.
We can help you maximise your ROI by bringing a geographical dimension to scoring profiles. Overlaying geographical information will help you deliver content tailored to your customers location – in-store promotions and openings and may assist in decision making for physical store locations.
We can help you understand your data. We can process and analyse your data: descriptive or predictive, simple or complex analysis processing.