NP6 to acquire French DMP pioneer Ezakus

 

 

Spanning 15 years in customer relationship and email marketing expertise, NP6 announced today the acquisition of Ezakus, Big Data pioneer, audience qualifying and targeting expert. With the new digital marketing solution, NP6 helps marketing professionals to activate their first party data within a cross-channel platform.

After the acquisition of data treatment and analysis expert SOCIO Logiciels in 2013, this merger strengthens the evolution of NP6.

With the integration of Ezakus DMP (Data Management Platform), NP6 continues its transformation and becomes the privileged partner of marketing professionals, helping them to create their single customer view and activate it within one multi-channel platform with marketing scenarios such as retargeting email.

Today, NP6 has 120 employees based in Bordeaux, Paris and London, numbers 550 clients with a global annual revenue of more than 11 million euros.

NP6 founder Stéphane Zittoun becomes Executive Chairman of the new company and Ezakus co-founder Christophe Camborde becomes the CEO.

More information about the new NP6 digital marketing solution to come at E-Commerce Paris annual conference in September.

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