Our team is composed of experts in statistics, mathematics and marketing. This unique convergence of skill sets allows us to offer an innovative approach that puts your data at the service of your marketing strategy.
Our goal is to provide you with a deep knowledge of your clients, enabling you to anticipate behaviours to trigger the appropriate actions at the best time, thus optimising your ROI.
Studies are essential to acquire a good market knowledge and to guide your decisions at every step of your company’s development, your products or your services.
Leader on quantitative studies processing, we accompany you in setting up and analysing your studies:
From the choice of the most appropriate statistic model through to your problematic, to operational recommendations on actions to implement, our business experts are by your side to help you reach your business goals.
Your data is a mine of information that can increase the value of your client knowledge and optimise your marketing actions.
We help you to fully exploit this potential by providing answers to the following questions:
Once these questions are answered, we provide a personalised accompaniment to frame your project.
Our team of data mining experts assist you with the analysis of your data: typology, segmentation (RFM, SML…), scoring, purchase co-occurrences, buying process modelling…
The goal is to help you detect the signs which will enable you to relevantly segment your clients in order to propose adapted offers within personalised marketing campaigns.
Our flexible approach uses both an industrialised method and a tailored consideration of your needs and business constraints.
Consultancy is at the core of our DNA. For over 15 years we assist more than 500 marketing departments in setting up tailored strategies:
We make your actions more efficient in order to attain and exceed your business objectives.
Our experts help you to define pertinent and actionable KPIs, from a strategic to an operational level.
Our advice and recommendations cover the entire value chain of your digital marketing:
We assist you in measuring your operational gain and piloting your digital performance.