Deliverability sheets

sheets

Created by our team of experts, our deliverability sheets are intended to explain the issues surrounding deliverability and help you to improve your email marketing.

Your sender domain name is now of major importance for your mailing reputation, and should be given particular attention.

Customisation of your domain name keeps your branding visible and reinforces recipient trust in your company.

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Use our deliverability advice to optimise HTML code and ensure that your campaigns pass anti-spam filters.

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Use our deliverability advice to optimise HTML code and ensure that your campaigns pass anti-spam filters.

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The quality of a target database is directly related to the way the data is collected. This deliverability sheet details how a transparent collection method can optimise the quality of your subscriber database.

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Spamtraps and blacklists – two dangers to avoid.

There are several types of spamtrap; their level of danger may vary but the best thing to do is to avoid them. Find out how to guard against them here.

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Any “undelivered” markers are true indicator of the health of your database.  These should be flagged and you should know how to analyse them. All our deliverability advice for analysing the health of your database is here.

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