White paper
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From DMP to marketing automation: activating your data
Find out what a DMP really is, how such a tool works and, above all, how a customer-centric DMP will allow you to effectively activate your data through marketing automation.
Resources
White paper
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6 use cases for a customer-centric DMP
Discover 6 examples of the relevant use of a customer-centric DMP through marketing automation, from enriching customer knowledge through to reducing customer attrition and re-engaging with inactive customers.
Customer case study
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How can a business successfully ensure that the margins generated by the email channel are profitable?
With NP6, Easyvoyage automated the process for collecting the profiles of readers of its emails in real time, refined their behavioural segmentation and adapted, based on the results of all the operational aspects of their…
Customer case study
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How can a company successfully unify data in 3 months to establish a customised dialogue with its customers?
The NP6 solution will search in real time for information in the product catalogue of the corresponding warehouse, allowing emails to be customised with the right information to create customised campaigns.
